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Adsense: What is Google Adsense and how to use it?

Adsense: What is Google Adsense and how to use it?

August 21, 2018

On the Junto blog , we're talking a lot about advertisers looking to promote an  e-commerce website  on Google or digital marketing strategies.

Today we will make you discover Google Adsense that is, in two words is:

A Google advertising agency to display advertising on your website to generate revenue.

Unlike adwords (Google ads) adsence compensates site publishers who generate targeted traffic to their sites and can therefore monetize it through google by receiving a commission on the clicks of ads on their pages.

How to use the Adsense control to generate income? Follow the guide >>

 

 

An advertising program open to all

The adsense advertising program is open to everyone. It does not distinguish between websites. Of course, the more traffic you generate on your site, the more you will be lucky enough to generate advertising revenue.

The creation of an Adsense account is completely free and the Régie rewards the sites that attract the most visitors by displaying on their pages of targeted and relevant advertising.
Google announces 2 million users on the site and advocates the targeting of advertising related to the audience.
If you have a website related to boxing for example, my ads displayed on your site will certainly be products and accessories in line with the sport, so the keywords have a special importance. Because it captures the intention of the user.

If you are favorably placed on a keyword that can capture potential buyers. So it will be very interesting to set up relevant banners on your website.

 

 

The choice in the display



One of the benefits of using the Google Adsense ad network is being able to block ads that you do not like.

Indeed from your space you have the possibility to prevent the posting of an ad that does not correspond to your site or that would not be adapted to your audience. You can also let the search engine manage through algorithms from the "Machine Learning" poster with the best ads for your site.

Keep in mind that the more clicks you generate, the more money you receive, so ad slots need to be well placed to be visible without being intrusive. 

Adsense also becomes very interesting as it is also an additional way to bring targeted content to your audience. If your site is not intended to sell a product or service, but deals with a specific topic. It will not be intrusive for your visitors to see advertising for partner sites offering them paid products.

By keeping your hand on your advertising space, you will display ads that not only will be relevant, but in addition you will generate more revenue.

No question of displaying an advertisement on a site in France that speaks of a product available in the United States. Algorithms are rarely misleading and relevance is often up to the demands of website owners.

Posting advertising on one's own site can be scary, so it's important to think carefully and weigh in with the income through advertising and countering it by changing the experience of your visitors.

Adsense puts advertisers in competition and you can choose the banners that are the most rewarding and distribute them on the pages of your site.

 

 

A multichannel display



The Google Adsense ad network offers an integration very well string advertising on smartphones and tablets. The power of Google and become essential for websites wishing to take advantage of their traffics qualified.

Indeed responsive sites that offer mobile versions perfectly adapted to small screens will not be left behind by Google. The Adsense control office offers a remuneration of your spaces on all the supports.


A multichannel display

 

 

4 Simple step to use Adsense

 

 

1 - The choice of the advertisement to broadcast:



There are several types of ads: text that is a bit like AdWords ads on the Google search network, display ads with animated banners, or both. There are also rich media ads, Flash ads, animated video and animated video ads. In short, there is something for everyone.

The first step is to choose the ad that you want to show on your website and among the thousands of advertisers and themes of your choice.

 

 

2 - Define the locations of your ads



Have you reserved a specific placement for your ads on your website? It's in this location that you'll paste the code to see the ad appear and start managing revenue.

 

 

3 - Automatic broadcast



Advertisers who want to see their ads appear on your website are bidding on your space.

Whoever wins the auction wins the display. So you generate the maximum income possible on your space.

 

 

4 - Collection



Once ads appear on your website Google bill advertisers directly and you directly pay the amount. You do not have an invoice to establish or management accounting to make cashing and payment by Adsense is automatic.

 

 

Access conditions to the Adsense program



Access to Google's Adsense advertising program officially requires 3 elements:

  • A Google Account: A Gmail e-mail address and if possible a Google my business account in order.
  • Unpublished content: Google ensures the quality and relevance of your content before opening access to the program.
  • A number and an address: Verification systems are set up by Google to ensure that you can receive payments from advertising revenues.


Unofficially, access to the program is reserved for websites that record a minimum of traffic.

If you do not have visitors flow on your website. You will not be able to take advantage of the program and generate income.

 

 

Why Adsense? Monetize his traffic.

The Adsense program is open to everyone and allows everyone to offer advertising space on their website to generate income. However, only websites with regular traffic will actually be able to make money.

This program is therefore recommended for sites that are in possession of a community of visitors and / or regular traffic from sources of recommendations or reference link. Web sites that register hundreds or even thousands of visitors a day can take full advantage of the advertising network's potential.

In order to start earning money with Google Adsense, you will need to have a minimum of a few hundred visitors.

 

 

An economic model at CPM and CPC



Two economic models coexist on Adsense models:


  • At Cost per mile



This template is the price paid by the advertiser for 1000 views / views of their ad.




This is to pay you the number of clicks on the banner or text ad that is displayed on your site.

When a user clicks on the ad, you will receive the amount defined by the advertiser obviously in deduction of the commission platform.

If you think you have enough traffic on your site to take advantage of Adsense, let's find out how to sign up.


take advantage of the Adsense board


 

 

Then click on: register now>



Then click on: register now>


A basic form will then be proposed. Be careful for the address of your website to put the final URL of your site.

If you have redirects in the same way as on Adwords, it will not work.

Also remember to correctly fill in the email address associated with your Google Account (Gmail).

Once the terms and conditions are accepted, you will find yourself on the following Adsense space:


Once the terms and conditions are accepted you will find yourself on the following Adsense space:

Once the terms and conditions are accepted you will find yourself on the following Adsense space:

Once the terms and conditions are accepted you will find yourself on the following Adsense space:


The first thing you will need to configure. This is your payment profile. It is indeed necessary as we saw earlier in the article to have a mailing address, a valid phone number and in line with your country of residence declared when creating the Google Adsense account.

 

 

Connect the site to the Adsense control room



In order to connect the advertising platform to your site you will have to integrate a code to place between the < head > and < / Heard > tags .

The code must be integrated on all pages of the site on which you want to display the ads.


<async script SRC = "//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"> </ script>
<script>
(adsbygoogle = window.adsbygoogle || []). push ({
google_ad_client: "ca- pub-Customer code ",
enable_page_level_ads: true
});
</ script>



activating your adsense account


The Customer Code shown in red here is composed of a combination of numbers and allows the platform to identify the pages.

 

 

Approval Process for your site by Google Adsense



Account access will be grayed out until the final approval process is complete.
It may take up to 48 hours for approval. Make sure you have completed your information correctly.


Approval Process for your site by Google Adsense


Following the final Adsense approval, you will receive a confirmation email that invites you to start on the platform.

 

 

A word about the rules about user consent



The new rules on data protection promulgated by the European Union require a number of parameters to be respected before displaying advertisements.

This is especially valid in the context of the use of cookies that we recall here, track users and allows you to display relevant advertising based on their affinities and browsing habits.


A word about the rules about user consent


It is necessary to obtain the consent of your visitors to display your advertisements using technologies of stub (ad remarketing) and personalized advertisement.

In order to request the consent of your users, you will need to pop up a pop-up on your site or a dedicated message.

 

 

Your Adsense account is approved!



You have received the email confirming that the Adsense account has been properly approved. So you are able to get started on the platform.

Click the menu on the left on> My ads> Create a new ad

You will reach the following page:


Your Adsense account is approved!

 

 

3 types of advertisements will be available:

 

 

1 - Text and graphic ads on the display network



As you can see in the following illustration the advertisement appears on a banner inside a page on the site.

By clicking on the green arrow at the top right of the banner, you will be redirected to a Google explanation page to provide you with information about why this targeted ad was displayed on your page.


Text and graphic ads on the display network

Google explanation page aimed to bring you information on why this targeted advertising was posted on your page.

 

 

2 - In-Feed ads or native advertising ads



In-feed ads are chameleon ads and fit within content of the same theme and in the same format.

This type of ad is not very intrusive for the user and allows for good audience targeting.


In-feed ads or native ads

 

 

3 - Ads inside an article



Finally in-article ads, allows placing advertising inside an article between two paragraphs.

This type of advertising often appears in blogs here are some examples:


Ads inside an article


Ads inside an article

 

 

Let's explore the creation of a text and graphic ad on the display network



Let's explore the creation of a text and graphic ad on the display network

 

 

You will find here the different sizes of banners available to know:



Responsive: This type of ad fits all types of website and screen

728 x 90 Leaderboard: Usually intended to appear at the top of the main content

728x90 Leaderboard

336x280 large rectangles: This format is mostly used for embedding in some content like native ads

336 x 280 large rectangles

320 x 100 large mobile banners: With a greater height it adapts well to the verticality

320x100 large mobile banners

300 x 600 Half-Page Formats: The banner appears largely on the right-hand side of the page, they allow advertisers to work in a more graphic way by displaying more elements.

300 x 600 half-page formats

To find all the information on accepted ad formats you can join Google support by following the link: Ad sizes.

 

 

Texts and styles of advertisements



The customization of the styles for the advertisements that will be displayed on your site allows to keep a certain coherence in the design, in the colors, and in the appearance.

Google Adsense offers a tool to sort these elements in the event that advertisers do not have their own images and their own advertising media.

This saves you from having a dark and dark advertisement on a website where everything is white and very clear.

The idea is to integrate the maximum advertising to your site design without shock and without disturbing the visitor.


Texts and styles of advertisements


Texts and styles of advertisements

 

 

Choice of behavior at the bottom of impossibility of posting



Before saving you will have to configure the behavior in this way when no banner is available for example to display a color, or other.

Then save to get the code> The script is to be integrated on your site in the source code before displaying the advertisements with the appropriate configuration.

 

 

Quick discovery of an "in-feed" campaign



As you can see in the illustrations earlier in the article, in Feed ads appear inside your content.


Quick discovery of an "in-feed" campaign


When people scroll vertically through content, they'll be able to see in-feed ads seamlessly integrated with content feeds.

They are therefore very discreet and not very intrusive, as a rule it brings an added value to the existing content by ads related to the content around it.


Quick discovery of an "in-feed" campaign


The new version of Adsense allows you to integrate very cleanly this type of ads in your content.

Among other things, you can customize the font, style and background. This will allow your ads to integrate perfectly from a graphical point of view.


Among other things, you can customize the font, style, background, which will allow your ads to integrate perfectly from a graphic point of view.


Again, here's an example of advertising inside an article. And more particularly between two paragraphs of the same article.

 

 

10 Tips for Increasing the Performance of Your Adsense Ads?



1 - Identify the best locations. That is to say the most visible

2 - Create new content oriented "advertising" (to the extent that you already have traffic or an audience) do not hesitate to think from the outset to the possibility of integrating advertising content.

3 - Integrate your ads as much as possible into your content by being the least intrusive possible. Each of the actors must find there the user, the owner of the site as well as the advertiser.

4 - Play on color strategies. There must always be a clear delineation between the ads and the content of your page.

5 - Use action buttons (CTA) to catch the eye of your visitors. One trick is to place your ads next to manage clicks.
6 - Increase the traffic on his page. Your revenue is directly related to the number of clicks and views. By increasing your traffic, you will develop your income mathematically.

7 - Build the pages of its sites by taking advertising zones into account from the start. This will allow you to put more without being too aggressive.

8 - Segment and divide your content into several pages. Rather than putting all of your content on one page, only display a portion of your content on one page and then on another page. Which allows to have more opportunities of posting.

9 - Create content with high added value. We must not let go of anything and always try to offer quality and engaging content by being creative and original.

10 - Build a network of partners, work your backlinks to receive qualified traffic on your site and thus monetize your audience.

 

 

A word about fraud ...



If there is one place where fraud is debated, it is on banner ads where it is commonplace.

Google is hunting robots that automatically click on automatic banners or webmasters who click or click on their banners to generate revenue.

In the same way, websites designed specifically to place banners and cheat have been in fashion in recent years.

Do not take the giant Google for a fool. Be certain that the number 1 search engines relentlessly hunts fraudsters and does not hesitate to ban those who do not respect the rules.

So do not get used to it at the risk of getting out of the game probably permanently.

 

 

Junto's conclusion on Adsense advertising



If you have a website with a high traffic potential (to check on Google analytics).

So Adsense could allow you to generate attractive revenue by displaying ads on your pages.

Keep in mind that if you do not have a steady flow of visitors the first thing to do will certainly be to expand your traffic and increase your daily visits.

Working on its natural referencing with complementary content marketing will be a first step to generate revenue from its traffic.

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